Summary

I turn AI from a good demo into a working system that people actually use.

For 15+ years I've worked where software meets its users. I led customer experience and technical support at ClickFunnels through its $0 to $11M+ run, then built my own practice advising 1,000+ entrepreneurs: leading discovery to find the real business problem, scoping and designing the solution, building and configuring it myself, and carrying what I learn back to product teams as clear, evidence-backed requests.

Today I design and build agent workflows with frontier models and AI coding tools, wired into real tools, data, and approvals. I teach non-technical teams to own and adopt what gets built, and I know where today's agents are reliable and where they aren't.

ClickFunnels revenue during my time leading CX and support
$0 → $11M+
support tickets handled by my 18-person team in 18 months
100,000+
entrepreneurs and online businesses advised
1,000+
paying members in the community where I teach weekly AI trainings
60

Method

How I work

  1. 01 Discovery

    Find the real problem

    I run discovery myself and turn messy problems into clear, scoped plans.

  2. 02 Design

    Design the solution

    Scope the approach, the tools and data it needs, and the approvals around it.

  3. 03 Build

    Build the system hands-on

    Agents, MCP, integrations, and automation, shipped and working, not left as a demo.

  4. 04 Adoption

    Make it stick

    I teach teams to own what gets built, and carry what I learn back to product.

Work

Selected AI builds

agent-team / perplexity-teammatemigrating now

AI agent team on Perplexity Teammate

I started migrating my agent team to Teammate from Grok Bot within a week of its launch, using the product the way a customer would. A chief-of-staff agent coordinates specialist agents, each with its own job, connectors, written limits, and schedule. I tune each agent's schedule and model so its credit use matches the value it delivers, and nothing risky goes out without my approval.

Before Grok Bot and Teammate, I built a custom setup with Claude Code, GitHub, Discord, and a VPS.

Traffic and revenue dashboard

Built in Perplexity, it joins Google Analytics traffic data with revenue and sales data to show which traffic sources and devices actually turn into sales, so a business owner can see what's driving results at a glance.

PerplexityGoogle Analytics

YouTube video summarizer

A multi-step workflow that pulls the full video transcript over an API, checks that it's complete, drafts a timestamped briefing, and runs a separate quality review with a different frontier model. It then saves the final briefing to a Notion knowledge base with linked people, sources, and topics.

APIFrontier modelsNotion

Career

Experience

Moore Creative Ideas, LLC

10+ yrs2016 – present

Founder & Principal

Technical consulting, solution design, and AI implementation for coaches, creators, and digital businesses.

  • Lead discovery myself with every client, turning ambiguous requests into a clear business problem, technical approach, and scoped delivery plan, then seeing the work through to a clear outcome.
  • Design and build end-to-end systems hands-on: marketing automation across funnels, CRMs, email, APIs, and integrations, and now AI agent workflows for project management.
  • Advised 1,000+ entrepreneurs and online businesses on strategy, customer-facing systems, and internal AI operations, and worked directly with hundreds, including a Kajabi business that has passed $17M+ in revenue.
  • Helped several clients grow to hundreds of thousands of dollars in revenue through technical guidance and hands-on builds tied to clear business outcomes.
  • Turn what I see across clients into detailed product feedback for the software teams they depend on. Several have told me I'm a "household name" on their internal teams, and Kajabi's leadership refers clients to me.
  • Launched FixThatDNS, a productized service that turns recurring DNS and email-deliverability problems into a repeatable fix, usually in under an hour.
  • Launched the Tech Relief Collective paid community in Feb 2024 (60 paying members to date) and teach its weekly live trainings and demos, driving adoption of AI, Kajabi, and automation in members' own businesses.
  • Chosen as one of seven Kajabi Ambassadors worldwide (program since retired).

ClickFunnels

1 yr 7 mosAug 2014 – Feb 2016

Head of Customer Experience & Technical Support

Ran customer experience and technical support for the official launch and the first 18 months as the company grew from $0 to $11M+.

  • Led an 18-person support team through 100,000+ tickets in 18 months, including live coverage of million-dollar launches.
  • Recruited, hired, and trained every member of that team, then managed their onboarding and performance.
  • Worked embedded with engineering on bug fixes, QA, and UX, turning ticket patterns into decision-ready requests, backed by clear evidence and impact, that shaped product decisions.
  • Ran escalations and high-stakes customer recovery, sorting education, configuration, and product issues to the right fix and turning frustrated users back into advocates.
  • Spoke and trained at the first ClickFunnels Certification event, with 140+ entrepreneurs attending.

OptimizePress

1 yrSep 2013 – Aug 2014

Senior Support Engineer

Led technical support for a global community of creators and marketers building landing pages and sales funnels in WordPress.

  • Troubleshot and resolved 4,000+ technical issues across custom landing pages, payment integrations, plugin conflicts, and tricky WordPress edge cases.
  • Worked closely with engineering to reproduce, track down, and fix critical bugs.
  • Built and advised on landing pages and marketing sites that drove millions of dollars in combined customer revenue.

Toolkit

Skills

Customer-facing
Technical discovery, solution design, engagement scoping, demos, implementation, onboarding and adoption, workshop facilitation, executive communication, escalation to product and engineering, root cause analysis
AI and agents
Perplexity Computer and Teammate, Claude Code, Codex, Cursor, Grok Bot, Notion, Gumloop, Viktor, ClickUp, MCP servers, multi-agent orchestration, credit and API cost management
Technical
APIs and integrations, connectors, authentication and permissions, webhooks, DNS and email authentication (SPF, DKIM, DMARC), Cloudflare, GitHub, Zapier, Make, JSON, HTML/CSS

Study

Education

  • MA, Liberal Arts · St. John's College2007
  • BA, English · George Mason University2001

Contact

If your team has an AI rollout stuck between "cool demo" and "the team actually uses it," I'd like to hear about it.

Message me on LinkedIn · X · GitHub